History
1993 - established offline business
Established back in 1993 as an offline business, moneysupermarket.com’s roots lay in the provision of mortgage sourcing and information systems and related services to financial intermediaries.
1999 - moneysupermarket.com launched
Using its business-to-business mortgage sourcing experience, in 1999 the moneysupermarket.com website was launched: a consumer-focused internet business offering consumers the opportunity to search for and compare mortgages online using a database of rates created by the intermediary business.
2000 - expansion into cards and loans
In 2000, the range of products covered was expanded from mortgages to include credit cards and personal loans.
2002 - PAALeads.com launched
In 2002 the Group launched its leads generation business to collect details from consumers, with their permission, who were researching mortgages online but who were either unwilling or unable to complete transactions online, and to sell those leads to financial intermediaries. This business subsequently expanded to cover leads in other channels as well. In 2004, a telephone-based service was launched to service consumers who prefer to seek advice on mortgage and life insurance products by telephone and to monetise leads that are not sold to financial intermediaries by the PAALeads.com business.
2003 - insuresupermarket.com launched
Adding to the Money vertical in 2003 the Insurance vertical was launched offering consumers the ability to compare insurance quotes in real time using screen-scraping technology developed internally by the Group.
2004 - travelsupermarket.com launched
In 2004, travelsupermarket.com was launched offering consumers the ability to search for and compare online flights and related travel products.
2006 - Home Services launched & telephone services expanded
In 2006, the Home Services vertical was launched leveraging the Group's existing consumer base and online sales and marketing expertise, expanding into online price comparison in utilities and other channels. Also in 2006, the telephone-based services expanded to encompass re-soliciting consumers who research and apply for a personal loan but whose applications are refused or who do not accept the loan on the terms originally offered to them.
2007 - listing of Moneysupermarket.com Group PLC on the London Stock Exchange
On 31 July 2007, Moneysupermarket.com Group PLC was admitted to trading on the London Stock Exchange at an offer price set at 170 pence per ordinary share
2007 - Launch of icero
On 15 October 2007, the Group expanded into Europe with the launch of icero.de, a German price comparison site.

